Usability evaluation of Professional Woman’s Photographers (PWP) website:
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This study evaluates various usability features of the PWP website with a focus on the findability of different photo themes & members' photos.
Methods -
Study began with survey questions focused on what improvements members would like to see in the new design.
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Usability tests included: heuristic analysis &
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Think aloud user-test on UserTesting.com
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Tree-test & card-sort analysis
Findings
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Top 5 desired improvement included: 1) Reduced clutter 2) Improving access & findability of member photos. 3) Rework category labels & make categories easier to find. 4) Add SEO to make photos & members more discoverable on internet. 5) Build in Digital Rights Management (DRM).
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A heuristic analysis showed many features in need of improvement, with clutter & findability standing out as a recurring problem.
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Usability tests confirmed challenges in finding photographic themes/categories which were embedded within the members menu.
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Tree-test & card-sort analysis revealed needed themes.
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One interesting challenge currently being evaluated is balancing the findability of photographs with DRMs.